POPSUGAR Play/Ground

June 22-23 | New York, NY

Popsugar Play/Ground is an annual event hosted by the media company POPSUGAR. It brings together wellness, fashion, and pop-culture for an interactive experience in a large festival setting. the 2-day extravaganza has live fitness classes hosted by popular fitness gurus, keynote speakers such as Chrissy Teigen, and Issa Rae. Also top brands from all over the country come together to create an insta-worthy shopping experience.

For the Melissa Shoes booth, I wanted to create a shopping experience that would generate some brand awareness and encourage social media engagement. In 2019, Melissa relaunched their inaugural shoe style the “Possession” which was the classic jelly shoe that gained popularity in the 90s. Melissa also launched a hugely successful collaboration with the streetwear brand FILA.